Prepare the base
Problem areas are repaired and the sound existing membrane stays in place, ready to be integrated into the new system.
A new reinforced roof, built from the roof you already have, without the tear-off.

If the roof underneath is still in decent shape, it stays in place instead of being torn off. The Reinforced Roof System is not a coating. It is a fluid-applied, fabric-reinforced roof system that fully adheres to and integrates with your existing membrane, transforming it into one seamless roof system.
The system is built on Western Colloid materials. Installation and warranty work are done by our network of certified contracting applicators.
Unbiased advice: if your roof truly needs replacing, we’ll tell you.
| Item | Reinforced Roof System | Full reroof |
|---|---|---|
| Cost | Often less than a full reroof. Compare it with your quote. | Full replacement cost |
| Hail warranty | 20–25 year renewable warranty with a 2" hail rider, on qualifying roofs | Ask your bidder whether hail is covered, for how long, and what it covers. |
| Existing roof | Stays in place. No full tear-off. | Removed and disposed of |
| Tenant disruption | Generally less than a tear-off. Work is planned with you. | Includes tear-off, debris and disposal |
| End of term | Can be renewed | Replace again |
Problem areas are repaired and the sound existing membrane stays in place, ready to be integrated into the new system.
Fluid-applied roofing material with reinforcing fabric embedded in it, built up in layers. That is the same make-up as a factory single-ply membrane (fluid, scrim, fluid), only made on site.
The new reinforced membrane fully adheres to and integrates with your existing membrane, transforming it into one seamless roof system.
When the term is up, the roof can be renewed and the coverage continued. We explain exactly what is covered and what renewal involves before you sign. Warranty work is handled by the contracting applicator.
Comparing bids?Ask every reroof contractor: “Does this roof include a hail warranty? For how long, and what does it cover?”
We look at the roof and tell you if it is a candidate.
A ballpark to put next to your reroof quote.
A certified contracting applicator repairs problem areas and builds the new reinforced membrane.
Renewable warranty with a 2" hail rider, on qualifying roofs.
For property managers, portfolios, HOAs, lenders and buyers, as well as single-building owners.
We look at your roof, tell you if it is a candidate for the Reinforced Roof System, and give you a ballpark cost to compare with replacement.
For: Anyone with a leak, hail damage, an aging roof or a reroof quote.
Bring your quote. We’ll tell you whether the Reinforced Roof System is a real option.
For: Owners holding a reroof quote.
A detailed written report: condition, a Roof Asset Score (a simple 0–100 condition rating), remaining life and a multi-year cost forecast.
For: Portfolios, budgeting and purchase due diligence.
What each roof will need and when, so you can budget years ahead instead of reacting.
For: Property managers, HOAs, schools and public agencies.
After a storm, we document what the hail did to the roof and what your options are.
For: Owners and managers after a Colorado hailstorm.
Your current roof warranty in plain English: what it covers and what it requires.
For: Owners unsure what their warranty protects.
Comprehensive assessments are quoted per building. Not sure what you need? Start with the free assessment. Read the free guides.
No cost, no obligation. We’ll look at your roof and tell you honestly whether it is a candidate for the Reinforced Roof System.