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The system

The Reinforced Roof System for the Denver Metro and Front Range

A new reinforced roof, built from the roof you already have, without the tear-off.

White Reinforced Roof System with rooftop HVAC units and skylights
Reinforced Roof System

Get a new roof, without the tear-off.

If the roof underneath is still in decent shape, it stays in place instead of being torn off. The Reinforced Roof System is not a coating. It is a fluid-applied, fabric-reinforced roof system that fully adheres to and integrates with your existing membrane, transforming it into one seamless roof system.

The system is built on Western Colloid materials. Installation and warranty work are done by our network of certified contracting applicators.

Unbiased advice: if your roof truly needs replacing, we’ll tell you.

ItemReinforced Roof SystemFull reroof
CostOften less than a full reroof. Compare it with your quote.Full replacement cost
Hail warranty20–25 year renewable warranty with a 2" hail rider, on qualifying roofsAsk your bidder whether hail is covered, for how long, and what it covers.
Existing roofStays in place. No full tear-off.Removed and disposed of
Tenant disruptionGenerally less than a tear-off. Work is planned with you.Includes tear-off, debris and disposal
End of termCan be renewedReplace again
How it works

Fluid, fabric, fluid. Integrated with your existing membrane.

01

Prepare the base

Problem areas are repaired and the sound existing membrane stays in place, ready to be integrated into the new system.

02

Build the layers

Fluid-applied roofing material with reinforcing fabric embedded in it, built up in layers. That is the same make-up as a factory single-ply membrane (fluid, scrim, fluid), only made on site.

03

One seamless roof system

The new reinforced membrane fully adheres to and integrates with your existing membrane, transforming it into one seamless roof system.

Hail warranty

20–25 year renewable warranty with a 2" hail rider, on qualifying roofs.

When the term is up, the roof can be renewed and the coverage continued. We explain exactly what is covered and what renewal involves before you sign. Warranty work is handled by the contracting applicator.

Comparing bids?Ask every reroof contractor: “Does this roof include a hail warranty? For how long, and what does it cover?”

Your project, step by step

Four steps.

01

Free assessment

We look at the roof and tell you if it is a candidate.

02

Clear price

A ballpark to put next to your reroof quote.

03

Repair & rebuild

A certified contracting applicator repairs problem areas and builds the new reinforced membrane.

04

Warranty

Renewable warranty with a 2" hail rider, on qualifying roofs.

Roof inspections & assessments

Plain answers about your roof.

For property managers, portfolios, HOAs, lenders and buyers, as well as single-building owners.

Free Roof AssessmentFree

We look at your roof, tell you if it is a candidate for the Reinforced Roof System, and give you a ballpark cost to compare with replacement.

For: Anyone with a leak, hail damage, an aging roof or a reroof quote.

Second opinion on a reroof bidFree

Bring your quote. We’ll tell you whether the Reinforced Roof System is a real option.

For: Owners holding a reroof quote.

Comprehensive Roof Asset AssessmentQuoted per building

A detailed written report: condition, a Roof Asset Score (a simple 0–100 condition rating), remaining life and a multi-year cost forecast.

For: Portfolios, budgeting and purchase due diligence.

Capital & budget planning

What each roof will need and when, so you can budget years ahead instead of reacting.

For: Property managers, HOAs, schools and public agencies.

Storm & hail assessments

After a storm, we document what the hail did to the roof and what your options are.

For: Owners and managers after a Colorado hailstorm.

Warranty evaluations

Your current roof warranty in plain English: what it covers and what it requires.

For: Owners unsure what their warranty protects.

Comprehensive assessments are quoted per building. Not sure what you need? Start with the free assessment. Read the free guides.

Get a free roof assessment.

No cost, no obligation. We’ll look at your roof and tell you honestly whether it is a candidate for the Reinforced Roof System.

CallFree Assessment